It is not easy to stay relevant as a small business owner. Hence, most small business owners are choosing to opt for video ads, the most popular way of digital marketing in today’s world. Statistics say that “72% of customers would rather learn about a business or product through a video”, suggesting that video ads is the right choice to promote your business. It is not always easy to master video ads in one go. Don’t worry; several ad makers can assist you with the same.
As a small business, you should employ video marketing using ad maker tools for digital ads, social media postings, website information videos, and other needs, depending on what the firm does. Internal communications, including onboarding and training, can also benefit from videos.
6 Tips To Create Professional Video Ad
Creating videos has become easier with numerous resources, such as ad makers. It is fun and exciting. These six tips will give your videos a personal touch. They will convince you that anyone can edit or make professional ads.
- Make Your “Why” Stronger
Associate your brand with a strong “why” that speaks your “audience voice” rather than the brand voice. The “why” should define the bridging solution your brand is concerned with.
On how you can get started with defining “why”, start by asking these questions:
- Why do you want your audience to watch this particular ad?
- Why should your audience invest in knowing your business?
- Why would someone choose your product over other existing products, and why do you feel your ad will work?
- Cut The Chase
Don’t start the video with what your ad discusses, and then show the same. Make a video ad appealing to the audience with the first few seconds of your ad, making sure that these seconds outdo the remaining part of the ad. The initial seconds are the deciding factor in keeping your audience hooked to the rest of the ad. You can use an ad maker tool to create an effective video ad.
It should answer the question, “Why do you want your audience to watch this particular ad?”. Your business is more likely to generate fewer conversions if your video ad falls flat with the audience.
Start the ad with a captivating statement on the problem your business aims to solve or ask an engaging question. You can include sound effects if you wish. Remember, visuals attract more audience than the background score.
Don’t forget to use an ad maker, which allows you to add short, crisp captions to the videos with no background sounds to make them more accessible.
- Emphasize On Your Competitive Edge
Is there any factor or aspect about your brand that makes your business stand out from your competitors? If you can think of at least one such factor, present it artfully to your audience in your video ad.
Tell your audience why you are the best at what you do and why your business does everything differently when compared with other small businesses in the market. Remember to label your achievements and share your customers’ positive feedback towards the end of your video ad for renewed impact.
- Structure Your Time
Long-form ads look plain and monotonous. Besides, your audience doesn’t have the time or attention span to dedicate to a long ad. Hence, structure your ad possibly into a 30-second video. This way, you can put out your message concisely.
For instance, in one of its Instagram posts, IKEA posted a video ad where a girl was seen screaming and running while entering a room followed by her dad. While being playful, we watch the dad slip on the mat and fall. They wanted to turn their dining room into a play area, but, from the ad, it didn’t go down well.
It came with the caption, “What if an anti-slip mat turned a dining room into a playroom?
Here IKEA had a quick appealing visual showcasing a problem, and the caption read out the solution. The ad didn’t waste people’s time by displaying the product’s features or discussing them because the ad speaks for itself.
In fact, the most famous brand positioning ads were Coca-Cola, Nike, Burger King, McDonald’s, and many more in other conglomerates. These companies focused on creating a brand space in the people’s brains instead of marketing their products. These ads are associated with the brand’s strong image, and they showcase the existing concerns in society.
The length of the ad video should be based on priorities. If you want your products to sell faster, create a short video; create a video of a longer duration video if you want your business to have a brand identity before hitting sales.
- Pour Creativity
Creativity sells fast, and creative ads get the maximum engagement over all other types of videos.
For instance, if your business sells food supplements and contains healthy ingredients, the ad can include only the label showing the ingredients. The opening of the ad, or the whole ad, can be shown through the product’s eyes itself, that is, by letting the product speak. The ad starts with the opening of the product lid, and the product label explains the ingredients. The ad runs with no sound effects.
The product does the talk show, and you can quickly make an ad like this one using a professional ad maker.
- Call To Action
The call to action is inevitable, as your audience or viewers must know where they need to go to find out further details.
It becomes meaningless if people engaged with your ad but couldn’t convert it into sales. It is ideal to put a call to action at the end of every video. Call to action must include the domain or a place where people can find to purchase the product, more details about the product, etc. You must encourage people to buy your product by using statements that lure the audience to check out your product.
Before creating a video, plan out the script, act upon it, show your audience that your brand is not just a preacher and your product solves the problem diligently. Finally, choose a platform to post these video ads and help them go viral. Diversify and experiment with the ads on the different platforms that are most reliable and related to your target audience. No doubt, Instagram is the best place to get started, but there are other emerging platforms that you can use to leverage the ads.